In the constantly evolving landscape of the global art world, where talent often goes unseen and emerging voices struggle for recognition, Chrissy Moore has positioned herself as a champion for artists who deserve to be celebrated. As Director and Owner of Chrissy Moore Art Advisory, established in May 2025 and based in Edinburgh, she brings together academic rigour, practical market experience, and an unwavering commitment to empowering creative voices across the globe.
Her journey into the art world began long before professional credentials and institutional training. It started in childhood, in museums and galleries that, to Chrissy, felt like portals to another world. “Museums and galleries felt like magical places filled with colour, history and human stories,” Chrissy recalls. Her mother’s passion for ancient history and archaeology planted the seeds of curiosity about the people behind objects and the stories embedded in creation itself. This fascination deepened when Chrissy published a book about her father’s paint company, Sissons Brothers & Co. The project revealed colour charts spanning from the early 1800s to the 1960s, offering a window into how colour evolved alongside society. “Exploring how colour changed with society, and how chemists developed palettes that shaped peoples homes, deepened my appreciation for creativity in all its forms,” she explains. These early experiences nurtured a lifelong love of stories, colour and craftsmanship that continues to inform her work today.
FROM STUDENT TO STRATEGIST: BUILDING A FOUNDATION IN THE ART WORLD
Chrissy’s formal education reflects her methodical approach to understanding the art ecosystem from multiple angles. Her Museum Studies degree at Macquarie University in Sydney provided both theoretical knowledge and hands-on experience. While studying, she worked in the Macquarie University Art Gallery, organising exhibitions, meeting artists and visiting studios. These formative experiences taught her the importance of connecting people through art, a principle that remains central to her advisory practice. Her practical training extended across several prominent institutions. Internships at Sotheby’s and Leonard Joel auction houses gave her insight into the mechanics of the art market: client liaison, cataloguing, pricing, photography and the intensity of viewings and sale days. She also gained experience at the Museum of Ancient Cultures (now the Gale History Museum, Macquarie University), where she learned about collection development and curatorial decision making. Additional internships in the United Kingdom strengthened her understanding of international practice and the critical role of relationships in the art world.
Later studies at Sotheby’s, the V&A Academy and the University of Oxford helped crystallise her career direction. “These courses helped me to recognise that art advising brought together my experience, research interests and passion for supporting others,” Chrissy reflects. “This is why I set up Chrissy Moore Art Advisory.”
The lessons from auction houses proved particularly formative. Beyond the glamour of sale days, Chrissy learned the value of accuracy, communication and professional presentation. During her time at the Macquarie University Art Gallery, she coordinated several international exhibitions, including a project with artists based in Doha, which strengthened her project management and teamwork capabilities.. These skills became invaluable when she organised a home exhibition and participated in the Edinburgh Art Fair, demonstrating how diverse experiences coalesce into practical expertise.
NAVIGATING THE SHIFTING LANDSCAPE OF THE GLOBAL ART MARKET
The art market Chrissy entered has transformed dramatically in recent years, creating both challenges and opportunities for artists and collectors alike . She observes that high value sales have slowed while activity in lower and mid-priced segments has grown, opening doors for emerging artists and new collectors. Online platforms have fundamentally changed how art is discovered, researched and purchased, with transparency around pricing, provenance and market information becoming increasingly expected.
“There is also greater interest in diverse artistic voices and in collecting across different regions,” Chrissy notes. Her advice to collectors reflects this evolving landscape: focus on quality, research and long-term thinking rather than short term speculation. The market rewards those who remain open to new markets, new technologies and new ways of engaging with artists and galleries.
From a seller’s perspective, Chrissy highlights an intriguing demographic shift. Women’s spending has grown notably across several segments, particularly among Gen Z and millennial collectors where they now outspend men. This evolution signals changing tastes, values and approaches to art acquisition that advisors must understand and navigate.
THE POWER OF VISIBILITY: CHAMPIONING ARTISTS WHO DESERVE TO BE SEEN
What truly distinguishes Chrissy’s approach is her passionate commitment to empowering artists, no matter whether they are established or emerging and undiscovered. In a crowded and competitive environment where talented artists struggle to access galleries, agencies or collectors, she provides the structure, encouragement and opportunities that can transform careers.
“What drives me most is seeing artists grow in confidence and achieve goals that once felt out of reach,” Chrissy explains. She recognises that many artists simply need encouragement, structure and opportunities to express their ideas and emotions. Financial pressure compounds the challenge, as artists often must balance their practice with other work to fund materials and living costs. Social media visibility presents another barrier, particularly for those not confident in self-promotion or managing the business aspects of their careers.
As a new organisation, our impact comes from helping artists in meaningful ways rather than one single transformation story. Since starting CMAA, Chrissy has supported artists who were seeking support by providing visibility through our home exhibition and participation in the Edinburgh Art Fair. Chrissy also invited one of our artists to curate our exhibition, which re-energised his practice and encouraged him to explore curating more seriously. Along the way, we have connected artists with each other and with people in the art market, and they in turn have offered insight, support and inspiration that continue to help us grow.
“Through tailored guidance, networking support and opportunities to speak about her work, she gained clarity, confidence and a clear sense of her artistic future,” Chrissy reflects. This personalised approach demonstrates her philosophy that effective mentorship transforms both practical capabilities and inner confidence.
STRATEGIC PATHWAYS: HELPING ARTISTS NAVIGATE EXHIBITIONS AND RECOGNITION
For artists preparing for their first solo or group exhibition, or an international art fair, Chrissy emphasises that preparation and clarity are essential. For a solo show, artists need to set a theme and curate their work in a way that reflects this vision while ensuring the presentation stays true to their artistic voice. In a group exhibition, they should submit work that fits the curatorial theme, yet still represents a coherent expression of their own practice. Professional photography, clear labelling and well written information make a significant difference, as does advance promotion and readiness to discuss the work with confidence. Practical planning is equally important and should begin early. This includes organising shipping, installation requirements, framing, pricing, and any supporting materials that may be needed for the event. Chrissy encourages artists to view each exhibition or fair as an opportunity to learn, grow and gain recognition. She also highlights the importance of following up with contacts afterwards, as these conversations often lead to future opportunities and help build long term momentum.
When it comes to visibility on a global scale, Chrissy identifies three effective approaches. First, artists must build a clear and professional presence including a cohesive body of work, strong photography, an updated website and active social media profiles. Second, relationship building with curators, galleries, advisors and other artists opens doors to exhibitions, residencies and collaborations. Third, artists should pursue opportunities that align with their voice by consistently applying for open calls, group shows, art fairs and residencies.
Exhibitions and awards serve as critical milestones because they provide visibility, credibility and proof of progress. “To make the most of these opportunities, artists should document their achievements carefully, update their portfolio and website, and share their news with their audience,” Chrissy recommends. These moments should be leveraged to build relationships and position work within a clear narrative supporting long term goals.
THE MENTOR’S LENS: QUALITIES THAT SIGNAL READINESS TO GROW
Chrissy’s approach to mentorship is selective and intentional. She looks for specific qualities that indicate an artist is ready to grow. Commitment is essential, as effective development requires willingness to invest time and energy. Openness matters equally, because mentorship relies on honest conversation and receptiveness to guidance.
“Authenticity matters too, as I am drawn to artists who have a genuine voice, even if it is still forming,” Chrissy notes. Professionalism and reliability complete the picture, since follow through and respect for opportunities build long term success. When these qualities are present, mentorship becomes a supportive and transformative experience for both artist and advisor.
For artists applying to global awards and residencies, Chrissy advises beginning with research to identify opportunities that genuinely align with their practice. A clear and concise artist statement is essential, as is a well-presented portfolio reflecting the best and most consistent work. Following application guidelines carefully and tailoring each submission rather than using a generic approach significantly improves outcomes.
“Strong, professional images and accurate documentation also make a significant difference,” she emphasises. “Finally, artists should share their story with confidence, explain their aims, and show how the opportunity would support their development.” Persistence plays a crucial role, as success often comes through repeated applications.
BUILDING A FRAMEWORK: THE ADVISORY APPROACH AT CMAA
As a new company, Chrissy Moore Art Advisory is developing dedicated frameworks to support both artists and collectors. For artists, the philosophy begins with creativity, giving priority to understanding their vision and presenting their work with integrity. At the same time, Chrissy recognises that artists also operate within commercial realities. The aim is to provide structure that supports artistic development while helping them build sustainable careers. This includes guidance on pricing, portfolio building and market positioning, as well as ensuring that exhibitions and opportunities are professionally managed. Chrissy also supports artists by promoting their work on Artsy, which removes much of the commercial burden from the artists themselves. “My goal is to protect creativity while also offering practical guidance and support,” Chrissy explains.
A parallel framework is being developed for collectors. The approach will be thoughtful, personal and clear. The first step will be understanding why someone wishes to collect, whether for aesthetic enjoyment, long term investment or building a considered portfolio. From there, the framework will explore preferences in style, colour, medium and scale, alongside budget and timeframe. Although CMAA has not yet advised collectors directly, the framework will emphasise research, due diligence and curatorial vision to ensure future acquisitions are meaningful and well informed. “Above all, we aim to build relationships based on trust, transparency and shared goals,” Chrissy notes.
TAILORED GUIDANCE: MEETING ARTISTS WHERE THEY ARE
Established and emerging artists require different forms of support, and Chrissy tailors her approach accordingly. Emerging artists typically benefit from guidance on building career foundations: developing a cohesive body of work, strengthening their voice, learning to price confidently and gaining early visibility. Her approach with them is practical and developmental.
Established artists often already have clear identity and audience, so their focus shifts toward expanding into new markets, refreshing their portfolio or planning longer term goals. With them, guidance becomes more strategic and collaborative. “For both groups, I tailor my support to their individual aims so that each artist can progress with clarity and confidence,” she notes.
This adaptive approach reflects Chrissy’s understanding that there is no single path to success in the art world. Each artist’s journey is unique, shaped by their voice, circumstances and aspirations. The advisor’s role is providing the right support at the right time, helping artists navigate their particular challenges and opportunities.
A VISION FOR THE FUTURE: BUILDING COMMUNITY AND FOSTERING GROWTH
Looking ahead, Chrissy’s long term vision centres on building a supportive community where artists and collectors can grow together with confidence and clarity. For artists, she wants to create pathways that help them develop sustainable careers, gain visibility whether local or international and feel secure in their creative identity.
For collectors, she hopes to encourage a thoughtful and engaged approach to collecting, where choices are guided by curiosity, understanding and long-term value. More broadly, she aims to contribute to a more open and inclusive art ecosystem where emerging voices are recognised and where relationships, integrity and accessibility are prioritised.
“I hope to help shape an environment in which creativity and collaboration can thrive,” Chrissy reflects. This vision acknowledges that the art world succeeds when it creates space for diverse voices and when the structures supporting artists are as thoughtful as the art they create.
LEADERSHIP THROUGH EMPATHY: CREATING SPACE FOR OTHERS TO FLOURISH
Chrissy’s philosophy on leadership in creative fields is clear. “For me leadership in a creative field means supporting others with empathy, clarity and integrity,” she explains.
Leadership is about creating space for artists to express themselves freely and feel confident in their work. It is not about directing from above but about walking alongside people, listening carefully and helping them recognise their potential. She aims to lead by example by staying curious, holding high standards and championing fairness and inclusion.
“True leadership is measured by the positive impact we have on others,” Chrissy observes. This people centred approach recognises that success in the art world is ultimately about relationships, trust and the courage to champion voices that deserve to be heard.
STAYING INSPIRED, CONNECTED & INFORMED
To stay inspired, connected and informed in the constantly evolving art landscape, Chrissy spends time with art in its many forms through galleries, museums, fairs and studio visits. Regular conversations with artists, collectors, curators, advisors and professionals in related fields like insurance, interior design, cruise ship art programmes and media help her understand how art interacts with different industries. She follows international art publications, market reports and broader cultural trends while continuing to learn through research and study. This combination keeps her responsive to change while maintaining the depth of knowledge required for thoughtful advisory work.
She further explains, “I stay inspired by spending time with art in its many forms, whether through galleries, museums, fairs or studio visits. Seeing new work and different curatorial approaches keeps my perspective fresh. I am also inspired by Gilda Oliver, a wonderful artist we represent. She is a strong female role model whose experience, guidance and courage motivate me and remind me why this work matters.
WORDS OF WISDOM: ADVICE FOR THE NEXT GENERATION
Chrissy’s message to aspiring artists is rooted in authenticity. “Trust your own voice. Your perspective and experiences are what make your work unique, so stay committed to developing your practice and give yourself permission to grow.” She encourages artists to seek opportunities that reflect their aims and surround themselves with people who support their vision.
For collectors, her advice centres on intentionality. “Choose art that resonates with you, take time to learn about the artists and enjoy the process of building a meaningful collection.” Whether artist or collector, the art world thrives on curiosity, connection and openness.
“When approached with sincerity, it becomes a rewarding and inspiring place for everyone,” Chrissy concludes. This optimistic yet pragmatic perspective captures her belief that the art world, for all its challenges, offers extraordinary opportunities for those willing to engage with authenticity and commitment.
THE JOURNEY AHEAD: AN ECOSYSTEM BUILT ON SUPPORT AND RECOGNITION
Chrissy Moore’s story is still being written, but the foundations she has laid point toward significant impact. From childhood wonder at museums to publishing a book about historic colour palettes, from university galleries to international auction houses, from establishing her own advisory to mentoring artists through transformative career moments, her journey reflects dedication to making the art world more accessible, equitable and supportive.
In an industry where visibility often determines opportunity and where emerging talent struggles for recognition, advisors like Chrissy provide essential guidance. Her approach combining rigorous market knowledge with genuine care for artists’ wellbeing and development offers a model for how the art ecosystem can evolve to better serve all stakeholders.
As Chrissy Moore Art Advisory grows, the impact will be measured not just in exhibitions organised or collectors advised, but in artists who found their voice, gained confidence and achieved goals once thought unreachable. It will be seen in collectors who build meaningful collections guided by curiosity and understanding rather than speculation. And it will be felt in the broader art community as another champion for inclusion, transparency and the celebration of creative voices joins the ongoing work of making the art world a place where talent, regardless of origin or circumstance, can be seen, exhibited and celebrated globally.
“I find it incredibly rewarding to support artists as they develop their practice, strengthen their voice and gain the visibility they deserve,” Chrissy reflects. In this simple statement lies the essence of her mission: to be the bridge between artists and the recognition they deserve.
