On Cover
Salma ElZeairy
Business Operations Consultant and Operations Director
“Cultivating Synergy Between Technology and Human Potential Across Industries”



Cover Story
In the heart of a rapidly evolving Middle Eastern business ecosystem, where digital transformation races alongside traditional commerce, one woman has quietly been redesigning the operational frameworks that drive success across multiple industries. Salma ElZeairy, with her pharmacist background and distinctive operational vision, has become a force to reckon with in the realm of business operations—navigating the complex corridors of FMCG giants, pioneering healthcare services, revolutionizing fitness operations, and now, empowering businesses of all sizes to optimize their potential.
Sanaa Kaddoura, an Associate Professor in the College of Technological Innovation at Zayed University, is a trailblazer in the field of Computer Science. Her journey into academia was driven by a deep curiosity about technology and its transformative potential. From an early age, she was fascinated by problem-solving and logical thinking, which naturally led her to pursue Computer Science.

